
| Origin | India, Thailand |
| Quality | Long grain and perfumed rice, whole grain and white rice, conventional and organic production |
| Offer | Parboiled long grain rice (conventional production), Hom Mali perfumed rice (white organic, brown organic, red), Lüeng On rice (yellow, whole grain, organic), Lüeng Pra Taw long grain rice (white), Basmati Rice |
| Launch | 14.03.2002 |
| Swiss market share | 7% (Retail estimated, long corn rice) |
| Organic share | 17% |
| Retailer price | from 2.20 CHF to 6.00 CHF a kilogramm |
| Product locator | Online shops | |
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Sales figures in tons |
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