Quality label

What does the Max Havelaar label mean?

Since March 1, 2008, Max Havelaar can be identified by the logo of the international umbrella organization Fairtrade Labelling Organizations International (FLO). A uniform Fairtrade logo throughout Europe will allow us to introduce new products onto the Swiss market faster and more easily and it also means that fair trade can continue to grow on an international basis. The new Max Havelaar logo is already well known on the European market. The modern styling also fits in well with Max Havelaar's news business strategy and offers an excellent basis for attractive advertising and new packaging.

The new logo has been launched on March 1, 2008. All Max Havelaar-certified products will have new packaging. The transitional period will last 18 months. The Max Havelaar name remains both as part of the new logo and as the name of the Foundation.

The international Fairtrade Logo

The logo shows two interlocking forms that represent the relationship between the South and the North. The black form in the center represents man and is the pivotal point of the symbol. Max Havelaar is responsible for the bridging function between farmers in the South and consumers in the North.

What the quality label stands for

  • Guaranteed minimum prices
  • Long-term trading relationships
  • Acceptable working conditions
  • Fairtrade projects
  • Environmentally sound production